In the Sports Management and Business Analytics Track, students learn about global sports business and administration. Through an industry-centric approach, students gain an understanding of the essentials of finance, accounting, management, marketing, media, communications, business operations and analytics that can then be applied more broadly to other industries. Managerial and leadership skills are developed as they apply to the $200 billion sports industry with an overview of the business dealings of amateur, collegiate, professional and international sports enterprises.
Introduction to Sports Management
Freshmen explore the forces that have affected the growth of sports as a business and the structure of sports organizations. They learn the basics of finance, accounting, management, marketing, communications, operations and business analytics, as they apply to the sports industry. More advanced courses in specific areas are offered in sophomore and junior years to further students’ knowledge and skills.
Corporate Marketing and Communications
Students learn about setting organizational goals, growth and expansion, media and communications. Emphasis is placed on corporate marketing, including advertising, merchandising, sponsorship, endorsements, branding, franchising, licensing, athletic representation, and media and entertainment programming and production. Students gain an understanding of multiple sources of revenue and revenue management, promotions and external relations, sport consumer behavior, strategic marketing planning and analysis, marketing information management, demographic targeting, public relations and marketing communication strategies.
Finance, Negotiation and Labor
Building upon the foundations of finance gained in the Introduction to Sports Management course, students enhance their understanding of financial management in the sports industry by learning about trend and forecast analysis, strategy, planning and budgeting in an effort to maximize value and return in various sports organizations. Attention is also dedicated to problem- solving, ethical decision-making, human resource management, policy development and implementation, as well as legal issues related to sports management.
Senior Sports Management students can collaborate with students of the Entrepreneurship, Engineering and other Specialty Tracks to create, develop, market and launch an innovative sports-focused product or service. Sports Management students contribute their knowledge, skill and insight gained from their Sports Management courses to produce a unique contribution to the industry and market.